Have you recently started your own website? If you’ve just started your new business online, you’ll want to learn more about how to market and promote your company in order to find the customers who will make your business successful.

If you have any experience with marketing, you’ll have an advantage with understanding some of these Internet marketing basics. But even if this is your first business and you have never created a company online or had a brick-and-mortar store before, there are a number of Internet marketing basics that you are familiar with, even if you don’t recognize it yet.

One of the top keys to success with Internet marketing strategies is to learn what other successful businesses have done. Name some of the most popular and successful companies that you admire. Think about some of these questions to plan your own marketing strategies:

- What do they offer their customers (like you) that catch their attention?
- What makes their company unique from all of the others?
- How do they reach you and other customers? What kind of advertising do they use – TV, radio, Internet ads, promotional advertising, etc.?
- Do they have special prices or promotions that you pay attention to? Why?

When you start to analyze what makes other companies get your attention, you’ll be able to apply the same concepts to your business. After all, marketing concepts that work in traditional business environments can often translate to the online arena as well. However, unlike the traditional marketing environment, there are some Internet marketing basics that are unique to websites. Learn more about some of these options to promote your company online.

- Google AdWords, Google AdSense, Yahoo! Search Marketing: With this form of advertising, you choose the keywords you want customers to associate your business with and pay money every time they click on your ad.
- Banner ads: Have you ever noticed the ads above the articles you read online? These graphic ads are called “banner ads” and are similar to billboards that you see while driving on the road.
- Social marketing: Use sites like Twitter and Facebook to find new customers and promote your business simultaneously. If your friends support your business, their friends will become fans as well.

Where do you start? At first, when you have a new website to promote, even the most simple Internet marketing basics might seem overwhelming. Again, look to the traditional businesses in your area. They didn’t build a business and see immediate success. You’ll want to be patient and constantly look for new ways to promote your business online. Fortunately for you, the Internet is always changing and adapting, so new marketing ideas are just around the corner!

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